Alyssa Burley, MA

Alyssa Burley currently leads the Marketing Communications and Client Services departments at Rancho Mesa Insurance Services, Inc.  Mrs. Burley also works with small businesses with visual and marketing communications.

She studied at National University in San Diego, CA where she earned a M.A. in Strategic Communications and a B.A. in Global Studies.  She also earned an Associate in Arts from Cuyamaca College, as well as completed courses in Art (Studio), Art History and Graphic Design from Grossmont College and Cuyamaca College.

Mrs. Burley is a strategic communications professional with experience in nonprofit management, public relations, training and over ten years in communications and marketing.  In her free time she enjoys architecture, camping, documentaries, genealogy, home renovation, interior decoration, museums, painting, reading, and traveling.

PROFESSIONAL EXPERIENCE

Creative Guru/Founder
Alyssa Burley Design, January 2008 - Present

  • Specializing in marketing strategies and graphic design for non-profits, small businesses and start-ups.
  • Designing marketing collateral in print and digital formats.
  • Re-imagining interior and exterior spaces for staging purposes and for everyday living.

Client Services Coordinator and Marketing Communications
Rancho Mesa Insurance Services, Inc., November 2016 - Present

  • Administer the Risk Management Center online portal.
  • Coordinate training workshops and webinars.
  • Direct marketing communications including graphic design, web development and corporate video production.

Director of Marketing and Community Outreach
Project Cornerstone, Inc., January 2014 - Present

  • Manage the day-to-day operations of an educational nonprofit organization (e.g., budgeting, fiscal administration, maintenance of federal and state nonprofit status,  inventory management, and reporting and records management).
  • Develop relationships with community and industry leaders.
  • Plan, implement and manage meetings, community events, and fundraisers.
  • Recruit, train, and supervise event volunteers.
  • Assist with planning and running teacher workshops for professional development.
  • Schedule educational in-class activities, events, and informational presentations.
  • Interact with a diverse K-12 student and parent population.
  • Lead in-class STEM activities for K-12 students.
  • Lead STEM activities for K-12 students at community events.
  • Administer informational presentations to community service clubs, planning groupsand other organizations.
  • Design educational and marketing materials in print and digital formats.
  • Completed and submitted all federal and state paperwork needed to form a corporationand secure 501(c)(3) nonprofit status. 

Community Outreach and Marketing Manager
EnviroMINE, Inc., January 2014 - Present

  • Implement public relations and community outreach programs.
  • Design print and digital marketing materials.
  • Manage online content (i.e., social media and websites) for multiple companies.

Marketing Communications Specialist
ProLender Solutions, Inc., January 2008 - January 2014

  • Developed, managed and evaluated strategic marketing communication plans.
  • Designed print and digital marketing materials. 
  • Managed online content (i.e., social media and websites).
  • Developed and led online training classes for a diverse group of adult software users.  

Software Trainer & Customer Support Representative
ProLender Solutions, Inc., September 2004 - January 2008

  • Developed and led online training classes for a diverse group of adult software users.
  • Answered client software questions via phone and email.
  • Researched and responded to client software questions via phone and email.
  • Tested and documented mortgage banking software updates.

EDUCATION

Master of Arts, Strategic Communications, National University, 2012, Portfolio, Testimonial
Bachelor of Arts, Global Studies, National University, 2011, Portfolio
Associate in Arts, General Studies, Cuyamaca College, 2006
Art (Studio), Art History & Graphic Design, Grossmont-Cuyamaca Community College District, 2006-2008
Summer Exploratory Program, Architecture, New School of Architecture & Design, 2000

SKILLS

  • Basic HTML
  • Communications (Excellent verbal and written communication, public speaking)
  • Content Management (GoDaddy, SquareSpace, Wordpress)
  • Event Planning
  • Graphic and web design (Adobe Creative Cloud, SquareSpace, some Dreamweaver experience)
  • Video Editing (Adobe Premiere Pro, Camtasia, Movie Maker)

AWARDS & TRAINING

  • Advanced Leader Bronze, Toastmasters International, 2016
  • Advanced Communicator Bronze, Toastmasters International, 2016
  • Competent Leader, Toastmasters International, 2016
  • Competent Communicator, Toastmasters International, 2015
  • Construction Industry Technician, NAWIC Education Foundation, 2017

ASSOCIATIONS

  • American Concrete Institute, 2015-2016
  • California Construction and Industrial Materials Association, 2014-2016
  • National Association of Women in Construction, 2017-Present
  • San Diego Regional Chamber of Commerce Young Leaders, 2016
  • Women in Mining, 2014-2016

BOARDS AND COMMITTEES

  • California Construction and Industrial Materials Association, Public Education and Outreach Committee, 2014-2016
  • National University College of Letters & Sciences Alumni Advisory Board, 2014-Present
  • Valle De Oro Community Planning Group, Seat #2, 2015-Present

CONFERENCES & WORKSHOPS

  • Public Grants and Contracting 101 Workshop, 2015
  • San Diego Nonprofit Seminar for Establishing and Running Nonprofit and Exempt Organizations, 2015
  • STEM Symposium, San Diego, CA, 2015
  • STEM Solutions: The National Leadership Conference, San Diego, CA, 2015

ADDITIONAL LEADERSHIP ROLES

  • Judge, Greater San Diego Science & Engineering Fair, 2016
  • President, Kearny Mesa Speakers Club, Toastmasters International, 2016
  • Valle De Oro Community Planning Group, Vice Chairperson, 2017
  • Valle De Oro Community Planning Group, Capital Improvement Program Subcommittee, Chairperson, 2017-Present
  • Vice President and Treasurer, Project Cornerstone, Inc., 2014-2016
  • Vice President of Public Relations, Kearny Mesa Speakers Club, Toastmasters International, 2014-2016

PRESENTATIONS

  • "Building a Team"
  • "Goal Settings and Planning"
  • "Five Years From Today"
  • "Luck: The Secret to Accomplishing Your Goals"
  • "Put the Sand Back in San Diego.