Alyssa Burley, MA

Alyssa Burley currently leads the Marketing Communications and Client Services departments at Rancho Mesa Insurance Services, Inc. Mrs. Burley also works with small businesses with visual and marketing communications.

She studied at National University in San Diego, CA where she earned a M.A. in Strategic Communications and a B.A. in Global Studies. She also earned an Associate in Arts from Cuyamaca College, as well as completed courses in Art (Studio), Art History and Graphic Design from Grossmont College and Cuyamaca College.

Mrs. Burley is a strategic communications professional with experience in nonprofit management, public relations, training and over ten years in communications and marketing. In her free time she enjoys architecture, camping, documentaries, genealogy, home renovation, interior decoration, museums, painting, reading, and traveling.

PROFESSIONAL EXPERIENCE

Creative Guru/Founder
Alyssa Burley Design, January 2008 - Present

Specializing in marketing strategies and graphic design for non-profits, small businesses and start-ups.
Designing marketing collateral in print and digital formats.
Re-imagining interior and exterior spaces for staging purposes and for everyday living.

Media Communications and Client Services Manager
Rancho Mesa Insurance Services, Inc., November 2019 - Present

Client Services Coordinator and Marketing Communications
Rancho Mesa Insurance Services, Inc., November 2016 - November 2019

Administer the Risk Management Center online portal.
Coordinate training workshops and webinars.
Direct marketing communications including graphic design, web development and corporate video production.

Director of Marketing and Community Outreach
Project Cornerstone, Inc., January 2014 - October 2016

Manage the day-to-day operations of an educational nonprofit organization (e.g., budgeting, fiscal administration, maintenance of federal and state nonprofit status, inventory management, and reporting and records management).
Develop relationships with community and industry leaders.
Plan, implement and manage meetings, community events, and fundraisers.
Recruit, train, and supervise event volunteers.
Assist with planning and running teacher workshops for professional development.
Schedule educational in-class activities, events, and informational presentations.
Interact with a diverse K-12 student and parent population.
Lead in-class STEM activities for K-12 students.
Lead STEM activities for K-12 students at community events.
Administer informational presentations to community service clubs, planning groupsand other organizations.
Design educational and marketing materials in print and digital formats.
Completed and submitted all federal and state paperwork needed to form a corporationand secure 501(c)(3) nonprofit status.

Community Outreach and Marketing Manager
EnviroMINE, Inc., January 2014 - October 2016

Implement public relations and community outreach programs.
Design print and digital marketing materials.
Manage online content (i.e., social media and websites) for multiple companies.

Marketing Communications Specialist
ProLender Solutions, Inc., January 2008 - January 2014

Developed, managed and evaluated strategic marketing communication plans.
Designed print and digital marketing materials.
Managed online content (i.e., social media and websites).
Developed and led online training classes for a diverse group of adult software users.

Software Trainer & Customer Support Representative
ProLender Solutions, Inc., September 2004 - January 2008

Developed and led online training classes for a diverse group of adult software users.
Answered client software questions via phone and email.
Researched and responded to client software questions via phone and email.
Tested and documented mortgage banking software updates.

EDUCATION

Master of Arts, Strategic Communications, National University, 2012, Portfolio, Testimonial
Bachelor of Arts, Global Studies, National University, 2011, Portfolio
Associate in Arts, General Studies, Cuyamaca College, 2006
Art (Studio), Art History & Graphic Design, Grossmont-Cuyamaca Community College District, 2006-2008
Summer Exploratory Program, Architecture, New School of Architecture & Design, 2000

SKILLS

Basic HTML
Communications (Excellent verbal and written communication, public speaking)
Content Management (GoDaddy, SquareSpace, Wordpress)
Event Planning
Graphic and web design (Adobe Creative Cloud, SquareSpace, some Dreamweaver experience)
Video Editing (Adobe Premiere Pro, Camtasia, Movie Maker)

AWARDS & TRAINING

Advanced Leader Bronze, Toastmasters International, 2016
Advanced Communicator Bronze, Toastmasters International, 2016
Competent Leader, Toastmasters International, 2016
Competent Communicator, Toastmasters International, 2015
Construction Industry Technician, NAWIC Education Foundation, 2017
RM365 Advantage Safety Star™, Rancho Mesa Insurance Services, Inc., 2018

ASSOCIATIONS

American Concrete Institute, 2015-2016
California Construction and Industrial Materials Association, 2014-2016
National Association of Women in Construction, 2017-Present
San Diego Regional Chamber of Commerce Young Leaders, 2016
Women in Mining, 2014-2016

BOARDS AND COMMITTEES

California Construction and Industrial Materials Association, Public Education and Outreach Committee, 2014-2016
National University College of Letters & Sciences Alumni Advisory Board, 2014-Present
Valle De Oro Community Planning Group, Seat #2, 2015-Present

CONFERENCES & WORKSHOPS

Public Grants and Contracting 101 Workshop, 2015
San Diego Nonprofit Seminar for Establishing and Running Nonprofit and Exempt Organizations, 2015
STEM Symposium, San Diego, CA, 2015
STEM Solutions: The National Leadership Conference, San Diego, CA, 2015

ADDITIONAL LEADERSHIP ROLES

Judge, Greater San Diego Science & Engineering Fair, 2016
President, Kearny Mesa Speakers Club, Toastmasters International, 2016
Valle De Oro Community Planning Group, Chairperson, 2019
Valle De Oro Community Planning Group, Vice Chairperson, 2017-2018
Valle De Oro Community Planning Group, Capital Improvement Plan Program Subcommittee, Chairperson, 2017-2019
Vice President and Treasurer, Project Cornerstone, Inc., 2014-2016
Vice President of Public Relations, Kearny Mesa Speakers Club, Toastmasters International, 2014-2016

PRESENTATIONS

"Building a Team"
"Goal Settings and Planning"
"Five Years From Today"
"Luck: The Secret to Accomplishing Your Goals"
"Put the Sand Back in San Diego.